So, You’re Paperless. What Does it Mean?
You know how if you say a word too much it stops making sense? There are a lot of tech-talk buzzwords floating around in the world of business – and most of them feel pretty empty. Digital Transformation, Artificial Intelligence, Synergy, Disruption. These are all victims of repetition, and they don’t really feel like concepts […]
A Guide to Post-Contract Stipulations
Once your deal is just about done, it’s time to submit some post-contract stipulations. It can sometimes feel overwhelming to get all supporting documents together while your customer is itching to finish up. Here are 3 important points in post-contract stipulations, and how to get them done so you can get closing! 1. Match the […]
Getting The Most Out of Late Mower Season
As the weather turns and Outdoor Power Equipment season starts winding down, you may be brainstorming ways to get that extra inventory off your hands. You may even be mapping your game plan for next year. What most of us are probably wondering about, are the ways to make the most out of this late […]
A Guide to Submitting Income Stipulations
Lenders look for two main things when reviewing loan applications: a borrower’s willingness to pay back the loan and their ability to pay it back. The first is typically based on credit score, and the second is gauged by proof of income. When you submit to Roadrunner’s Credit Builder program (550-650+ FICO), we may ask […]
5 Steps to Focus Your Brand Mission
Brand is more than your name and logo. Your brand is who you are to your customers. It’s what they think about when your dealership is mentioned in conversation or when they drive past your store. A focused brand is important because it forces your business to consistently “say” the same thing. If your brand […]
Who wants to buy a golf cart? (Hint: not only golfers)
Despite the name, golf carts are a simple, affordable and environmentally friendly mode of transportation for everyone (not just golfers). Especially in warm parts of the country, the types of customers looking to buy golf carts might surprise you. But who can you look out for as the next future golf cart owner? 1. Retirees […]
5 Selling Tips for Summer
The season is upon us. Customers will soon be streaming through your doors for a summer ride (or maybe they already are). As we prepare for peak, the goal is to let no customers leave empty handed. Here are some selling tips that you can use this summer to refresh your sales strategy and get […]
Your 5-Point Checklist to Establish Digital Marketing Goals for the Year
The first move you can make to plan a digital marketing strategy is to consider the future. Look at where you are and visualize where you’d like to be. We need to establish goals to figure out how to achieve them, but many hit a wall when it’s time to think forward. Here’s a short […]